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December 16, 2022

Bing Crosby’s Winter Wonderland Comes to Life in the Metaverse

The estate of Bing Crosby & Primary Wave Music, together with Vegas City Limited, have announced that the King of Christmas will be taking on a new digital life, bringing his timeless holiday spirit to the metaverse. Located in Decentraland, the world’s largest user-owned virtual social world, Bing Crosby’s Winter Wonderland is an online activation that begins on December 15 and lasts until the end of the year, returning in 2023 as an annual holiday tradition.

Watch the trailer here for the Decentraland Winter Wonderland Experience.

Jump in here:

This is the Bing Crosby estate’s first foray into the metaverse and establishes a new media platform to present his holiday radio shows, merchandise, videos, and more.

Bing Crosby’s Winter Wonderland presents an amusement park within Decentraland that features a love letter to the aesthetic of a classic Bing Crosby Christmas. Community members will be able to experience newly designed mini-games themed for the holiday season, a “Bing’s Sweater Shop” for members to buy Bing Crosby Christmas sweaters, a dozen jolly music experiences, a Bing Museum, and more. Decentraland citizens will be able to buy Bing Crosby virtual Christmas Sweatshirts for their avatars to wear.

“The Crosby family is thrilled to partner with Primary Wave Music, Vegas City & Decentraland to expand Bing’s brand in a non-traditional manner. A business savvy brand-builder, and a firm believer in the wonders of technology, this activation suits Bing’s legacy well,” said Harry Crosby, the son of Bing Crosby.

“Bing Crosby was the first ever multi-media star dominating motion pictures, radio, TV, and now we (Primary Wave Music) and the Bing Crosby Estate continue this tradition with Bing’s first foray into the metaverse, leveraging a new media platform to showcase and present his iconic works,” states Rob Dippold (Partner & President of Digital Strategy for Primary Wave Music). “As we strive to continue to build his legacy we view Decentraland as a new kind of channel which enables existing audiences to easily experience the wonders of a Metaverse for the first time.  With this non-traditional medium we can reach new audiences as well as present immersive storytelling and engage with fans in a more meaningful and profound level.”

“This initial holiday season is one of many Bing initiatives and winter wonderlands in the metaverse as we continue to tell his story, going behind the scenes and using never-before-seen content from the estate’s archives to celebrate, present and introduce his career, music, and talent in new and creative ways,” said James Ashton, CEO of Vegas City.

The Winter Wonderland experience brings to life Bing Crosby’s iconic aesthetic that millions of folks think of when they think of the Christmas season. This activation was designed to offer metaverse citizens a connection to the past, these are the must-see areas players should visit within Bing’s Winter Wonderland:

  • Bing’s Christmas lounge: an old fashioned, cozy living room with fireplace and a TV showing a Black & White Bing Crosby Christmas TV specials;
  • Bing’s Museum: displaying original photos from Bing’s estate;
  • Bing’s Sweater shop: Bing Crosby xmas sweaters for fans to purchase;

The mini games were pioneered by the Vegas City team, who are accomplished metaverse architects and game developers who worked with La Liga to develop their metaverse activation. The activation centers around ‘Swing with Bing’, a crazy golf minigame that pays homage to his historic Crosby Clambake, which is today one of modern golf’s biggest annual events known as the PGA’s AT&T Pro-Am. Swing with Bing winners will be able to claim wearables and other rewards.

Gather with digital community this December in Decentraland to experience Bing Crosby’s Winter Wonderland.