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November 26, 2024

Bing Crosby Scores Two New Hit Albums, Nearly 50 Years After His Death

Bing Crosby has been gone for decades, but he manages to return to the Billboard charts every year when winter rolls around. The crooner recorded some of the most famous holiday tunes of all time, and the immense popularity of many of his Christmas songs means he never disappears from public consciousness for too long. The singer has started his annual comeback, which this week involves two debuts from the late musician.

As November comes to a close, Crosby’s music is on the rise. As one of his most successful Christmas compilations begins to climb on the Billboard 200, it also debuts on another roster. The singer manages to launch a pair of titles on the same tally this time around, as Americans are really getting into the holiday mood.

Bing Crosby’s Christmas Gems debuts highest between the late artist’s new arrivals on the Top Album Sales chart. On Billboard’s ranking of the bestselling projects in the country, that shiny collection starts its time at No. 48. Luminate reports that the set sold just under 2,200 copies last week.

Not far behind Bing Crosby’s Christmas Gems comes another, similar offering from the same superstar. Ultimate Christmas is new at No. 50 on the Top Album Sales chart this week. The title sold nearly 2,150 copies, nearing the performance of the effort that lands two rungs higher.

Throughout his career—and in the years following his death—Crosby has scored just seven appearances on the Top Album Sales chart. Amazingly, two of those seven debut this week. That’s an incredible showing for a musician who first began releasing songs nearly 100 years ago.

Between those two titles, only Ultimate Christmas is also found on another chart in the U.S. at the moment. The compilation shoots from No. 150 to No. 77 on the Billboard 200. That’s a new peak for the project, and it’s likely not going to stop there.

Ultimate Christmas moved a total of 13,000 equivalent units in America last tracking period. Fewer than 3,000 of those were sales, so streams are clearly doing their part in making the album a big success.

Source: FORBES