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August 18, 2022

How Bing Crosby Helped Minute Maid Become Famous

A lesser-known fact about Bing Crosby is that he played a crucial role in helping Minute Maid rise to popularity starting in the late 1940s, and he continued to successfully promote its orange juice for 30 years (per Minute Maid). Some may remember seeing his OJ ads on television that featured catchy jingles promoting the drink’s benefits. But how did Bing Crosby get involved with Minute Maid to begin with?